Performance Report - February to May 2026

West Perth Dental Centre
February to May 2026 Performance View

February to May showed steady patient demand across search, calls, and local visibility, with the clearest opportunity now sitting in converting more enquiries into booked appointments.

Prepared by Shoutout Digital for West Perth Dental Centre.

35
February Leads
25
February Calls
$1.58
May Google Ads CPC
447.3K
March Meta Reach
Improve Booking Conversion
Next Month Priority
At a Glance
Highest leads February 35
Highest calls February 25
Highest search clicks April 1.57K
Highest Meta reach March 447.3K
Latest visibility May GBP + site
01
Executive Summary

The clearest performance patterns across February to May.

Across the four months, demand remained active, search efficiency improved, and the main commercial upside sits in lifting the share of enquiries that move into booked stages.

February
Strongest outcome
35

Leads recorded

  • Inbound calls25
  • Booked5
  • Google Ads CPC$4.10
  • Meta spend$3.77K
March
Largest reach
27

Leads recorded

  • Inbound calls15
  • Google Ads clicks1.54K
  • Meta impressions447.3K
  • Booked2
April
Search held up
14

Leads recorded

  • Inbound calls10
  • Google Ads clicks1.57K
  • Meta spend$103.73
  • Booked0
May
Most efficient search
28

Leads recorded

  • Inbound calls13
  • Google Ads CPC$1.58
  • GBP views2.65K
  • Website visits1,561
Biggest Win
Search demand stayed active, and Google Ads became cheaper over time.

Paid search delivered strong click volume in March and April, then finished May with the lowest CPC of the period while phone demand also lifted from April.

Main Opportunity
The clearest upside is converting more enquiries into booked appointments.

Demand remained visible across all four months, but recorded booking movement was concentrated in February and March. The next gains sit in turning later-period enquiries into more confirmed bookings.

1A
Account Activity Snapshot

The volume behind the reporting period.

This activity mix shows the level of demand and delivery that supported the period, from recorded enquiries and calls through to booked movement and creative output.

Recorded leads
104

Lead volume was strongest in February, with May also recovering to a healthier opportunity count.

Inbound calls
63

Phone demand stayed active in every month, giving the practice a consistent stream of live enquiries.

Booked appointments
7

Recorded booked movement was concentrated early, with no booked outcomes shown in April or May.

Creative assets
36

Creative production remained consistent across the period, supporting both campaign activity and brand visibility.

New Patient Trend
May new patient volume was stronger than both April 2026 and May 2025.

May 2026 recorded 77 new patients, up from 71 in April and 42 in May 2025, giving the period a stronger patient outcome than CRM booking-stage movement alone would suggest.

Latest Visibility
May still showed active discovery through Google and the website.

Google Business Profile activity and website traffic both indicate that local discovery remained active through May.

1B
Key Insights & Strategic Findings

What the reporting period made clear.

Strongest Month
February delivered the best mix of lead volume, calls, and booked movement.

This was the clearest month for turning active demand into visible business outcomes, with 35 leads, 25 inbound calls, and 5 booked appointments recorded.

Paid Search Signal
Google Ads became more efficient as the period progressed.

Click volume stayed strong in March and April, and May finished with the lowest CPC of the period at $1.58.

Paid Social Signal
Meta was strongest in March and then stepped back sharply.

That points to Meta acting more as a reach and visibility channel here, rather than the strongest direct enquiry driver.

Priority Finding
The biggest upside now sits after the enquiry is created.

Late-period calls, Google visibility, and website traffic show demand remained active, which makes booking conversion and clearer outcome tracking the main focus from here.

02
New Patient Numbers

How new patient volume tracked from January 2022 to May 2026.

New patient volume remained strong in May, and the longer-term view helps place that result against both recent months and prior-year May performance.

All recorded new patient numbers by month, January 2022 to May 2026
This view places May 2026 in context against the wider month-by-month history, making it easier to see whether recent patient growth is holding up against prior years.
May 2026 highlighted
2022 2023 2024 2025 2026 May 2026
The latest completed 2026 result shown here is May, which makes it the clearest current benchmark against prior years.
38
51
41
50
88
Jan
44
56
32
40
69
Feb
50
53
32
40
92
Mar
46
36
25
25
71
Apr
60
69
62
42
77
May
45
56
41
65
Jun
59
64
44
75
Jul
70
63
40
63
Aug
69
48
38
64
Sep
75
64
51
77
Oct
62
59
65
71
Nov
96
56
56
65
Dec

May recovered from April and kept patient acquisition at a high level.

May closed at 77 new patients, up from 71 in April. That rebound matters more than the raw increase alone because it shows the April dip did not turn into a broader slowdown.

March remained the period peak at 92, but May still finished as a strong-output month. In practical terms, the practice stayed much closer to its 2026 high-water mark than to the lower ranges seen in prior years.

May 2026 was not just better than last year, it was the strongest May on record here.

The May result sat 35 patients above May 2025 and also cleared the previous best May in this data set, which was 69 in 2023. That puts May 2026 roughly 11.6% above the next-best May benchmark.

That is a stronger signal than a standard year-on-year lift alone because it shows the month outperformed both the weak prior-year base and the best May the practice had previously recorded.

2026 is running at a materially stronger patient pace overall.

From January to May, 2026 recorded 397 new patients versus 197 across the same months in 2025. Every month in 2026 also outperformed the same month in 2022, 2023, 2024, and 2025.

That broader pattern suggests May’s result is part of a genuine lift in patient acquisition rather than a one-off spike, which strengthens the view that demand remained healthy through the period.

03
Creatives Delivered

Creative delivery across February to May.

Creative production stayed active across the period, supporting campaign freshness, visibility, and ongoing patient engagement.

Graphics delivered
34

30 in February-March and 4 in April-May.

Reels delivered
2

Two reels were delivered during the period.

Delivery waves
2

Grouped as February-March and April-May.

Creative mix
Visual

Delivery was weighted toward static graphics, with reels used selectively.

04
Landing Pages

The pages supporting paid traffic and campaign intent.

These landing pages supported the campaign mix across search, Invisalign, smile makeover, and broader conversion activity during the period.

05
February 2026

The strongest month for recorded lead and booking activity.

Lead mix
35 total
35
Recorded leads in February
Source split
Google Ads22
Website13
Booked
5
Attended
1
Lead source share
63%
from Google Ads
Call quality
25 inbound
25
Inbound calls recorded in February
Answered
24
Missed
1
First-time
16
67% of answered
Ad calls
14
tracked numbers
What stands out: February combined the highest answered-call volume with very low missed-call leakage, giving the practice its deepest pool of live phone opportunities.
Google Ads performance
$3.16K spend
Search metrics
Clicks
770
CTR
6.35%
Avg CPC
$4.10
What stands out: February showed the highest click-through rate of the four months, which points to strong message-to-search intent fit even before cost efficiency improved later.
Meta reach
$3.77K spend
155.93K
Impressions delivered in February
Avg CPC
$2.23
Avg CPM
$22.77
Read
Active
visibility support
Lead Status
Lead flow and stage movement were strongest here.
Strong

The CRM showed 17 new leads, 11 follow-ups sent, 5 booked appointments, and 1 attended outcome in February.

Call Status
Phone demand was active and included many new callers.
Healthy

More than half of inbound callers were first-time callers, which points to fresh enquiry activity rather than only repeat follow-up.

Campaign Status
Paid activity opened the funnel at meaningful scale.
Positive

Search and Meta were both live, helping generate enquiry volume while the business also recorded the strongest booking movement of the four months.

What happened in February

February produced the clearest combination of top-of-funnel demand and recorded commercial movement. Lead volume was highest, inbound calls were highest, and this was the only month with an attended outcome recorded.

This month also showed that search and paid social could work at the same time: Google Ads drove 22 leads, while Meta remained active at a meaningful spend level for awareness and traffic support.

What mattered most

  • 1Strongest recorded conversion month: February delivered 5 booked appointments and 1 attended outcome.
  • 2Search already contributed heavily: Google Ads accounted for 22 of the 35 recorded leads.
  • 3Call handling mattered: 25 inbound calls gave the practice a large number of live opportunities to convert.
06
March 2026

Demand stayed strong, with the heaviest paid reach of the period.

Lead mix
27 total
27
Recorded leads in March
Source split
Website14
Google Ads13
Booked
2
Attended
0
Lead balance
14
website-led
Call quality
15 inbound
15
Inbound calls recorded in March
Answered
14
Missed
1
First-time
11
79% of answered
Ad calls
7
tracked numbers
What stands out: March still converted most inbound demand into answered conversations, with only one missed inbound call recorded for the month.
Google Ads performance
$3.41K spend
Search metrics
Clicks
1.54K
CTR
5.34%
Avg CPC
$2.22
What stands out: Search scaled sharply in March, more than doubling February click volume while holding CPC well below the February level.
Meta reach
Peak month
447.3K
Impressions delivered in March
Spend
$4.87K
Avg CPC
$2.51
Avg CPM
$24.53
Lead Status
Opportunity flow stayed healthy, but booking movement softened.
Mixed

The stage mix was dominated by 12 follow-ups sent and 12 new leads, while only 2 leads reached booked status.

Call Status
Call demand remained solid and mostly new.
Steady

11 of the 15 inbound callers were first-time callers, which shows March still brought in fresh enquiry opportunities.

Campaign Status
Paid media carried the broadest visibility of the period.
High reach

Google Ads scaled click volume sharply, and Meta delivered its strongest impression month of the period.

What happened in March

March kept momentum high, even though it did not match February for booked outcomes. Website leads slightly edged Google Ads leads, and paid activity stayed heavy across both search and Meta.

This was the broadest visibility month overall. Search clicks nearly doubled from February, and Meta reached 447.3K impressions, which helped maintain strong market presence.

What mattered most

  • 1Top-of-funnel strength continued: 27 leads and 15 inbound calls kept opportunity flow healthy.
  • 2Visibility peaked: March was the biggest month for Meta reach and one of the biggest for paid search traffic.
  • 3Booking pressure increased: only 2 leads moved to booked stage despite the stronger demand picture.
07
April 2026

Search performance held up, while recorded lead progression weakened.

Lead mix
14 total
14
Recorded leads in April
Source split
Website9
Google Ads5
Booked
0
Attended
0
Lead source share
64%
from website
Call quality
10 inbound
10
Inbound calls recorded in April
Answered
8
Missed
2
First-time
6
75% of answered
Ad calls
5
tracked numbers
What stands out: April showed the weakest call handling outcome of the four months, with answered calls down and missed calls at their highest count in the period.
Google Ads performance
$3.26K spend
Search metrics
Clicks
1.57K
CTR
5.54%
Avg CPC
$2.08
What stands out: April delivered the highest Google Ads click volume of the four months, even while recorded lead progression weakened at the CRM level.
Meta reach
Minimal activity
11.83K
Impressions delivered in April
Spend
$103.73
Avg CPC
$2.21
Avg CPM
$28.58
Lead Status
Recorded progression through the CRM stalled.
Needs attention

April showed 10 follow-ups sent and 4 new leads, but no recorded booked or attended outcomes for the month.

Call Status
Phone volume softened but did not disappear.
Lower volume

There were fewer inbound calls than February and March, yet 6 first-time callers still signaled fresh interest entering the pipeline.

Campaign Status
Search remained efficient even while Meta stepped back.
Efficient

Google Ads produced its highest click month so far and lowered CPC again, while Meta was only lightly active.

What happened in April

April created a sharper split between campaign activity and recorded conversion movement. Search performance remained strong, but the CRM showed fewer leads and no booked outcomes.

That makes April an important signal month: marketing was still generating attention and clicks, yet the recorded business outcome at the bottom of the funnel weakened substantially.

What mattered most

  • 1Search did not collapse: Google Ads delivered 1.57K clicks at $2.08 CPC.
  • 2Recorded conversion did: April ended with no booked appointments despite ongoing enquiry signals.
  • 3Meta became a minor support channel: spend dropped to $103.73, so late-period demand was less dependent on paid social.
08
May 2026

Search stayed efficient while most May opportunities remained in early CRM stages.

Lead mix
28 total
28
Recorded leads in May
Source split
Website16
Google Ads9
Unattributed3
Booked
0
Attended
0
Main read
57%
website-sourced
Call quality
13 inbound
13
Inbound calls recorded in May
Answered
13
Missed
0
First-time
8
62% of answered
Ad calls
9
tracked numbers
What stands out: May improved on April and recorded 13 answered inbound calls with no missed inbound calls in the available West Perth export.
Google Ads performance
Most efficient month
Search metrics
Spend
$1.46K
Clicks
922
Avg CPC
$1.58
What stands out: Search finished the period with the lowest CPC while keeping click volume healthy, making May the clearest paid-search efficiency month.
Meta activity
Inactive
Platform status
Meta was inactive in May, so late-month demand was carried primarily by search, calls, Google visibility, and website traffic.

May visibility and website activity

Google Business Profile May 2026

Google remained a strong local discovery channel.

Most profile visibility came through search, while the listing also produced direct phone calls and website visits.

Total views
2.65K
Search plus Maps
Search views
1.99K
Main discovery source
Website visits
146
From the profile
Calls
92
From the profile
Search1.99K
Maps657
Website Traffic May 2026

Direct and organic traffic carried most of the website demand.

Website visits stayed healthy in May, with brand demand and organic search making up most of the traffic mix.

1,561
visits in May
676 direct 642 organic 142 paid + CPC
Direct 676
Organic 642
Paid 74
CPC 68
Unassigned 54
Referral 46
Other 1
Lead Status
Lead volume recovered, but movement into booked stages was still not visible.
Early stage

The updated May export shows 28 opportunities, including 16 follow-ups sent, 11 new leads, and 1 contacted-no-response entry, but no booked or attended outcomes recorded for the month.

Call Status
Phone demand improved from April.
Recovered

Inbound calls rose to 13 in May, and tracked ad-number calls also increased from 5 in April to 9.

Campaign Status
Search was most efficient here, even without Meta support.
Efficient

Google Ads reached the lowest CPC of the period, while GBP and website traffic confirmed that local discovery remained active.

What happened in May

May demand remained active. The pipeline logged 28 opportunities, led by 16 website-sourced enquiries and 9 Google Ads opportunities, while calls, Google visibility, and website traffic also stayed healthy.

The more important read is stage progression: May demand was present, but most opportunities were still sitting in new-lead or follow-up stages rather than converting into booked outcomes inside the CRM.

What mattered most

  • 1Search efficiency peaked: Google Ads finished May at $1.58 CPC with 922 clicks.
  • 2Lead creation was stronger than previously shown: the updated export records 28 May opportunities, with website and Google Ads making up most of the mix.
  • 3The key gap stayed in conversion depth: May opportunities were concentrated in follow-up and new-lead stages, with no booked appointments yet visible in this export.
09
Next Steps

Focus for the next month.

The next priority is to protect active demand while improving how consistently enquiries move through to booked outcomes.

1

Improve enquiry-to-booking conversion

What we are focusing on: tightening the path from first contact through to confirmed booking, with extra attention on high-intent website and phone enquiries.

Why it matters: the strongest demand months were February and March, but recorded booked outcomes fell away through April and May.

Expected outcome: a higher share of existing enquiry volume turns into scheduled consultations.

2

Strengthen follow-up visibility

What we are focusing on: clearer stage movement and cleaner reporting from new lead through to booked and attended status.

Why it matters: May showed active calls, Google visibility, website traffic, and 28 recorded opportunities, so clearer stage movement is now the main visibility gap.

Expected outcome: faster visibility into where opportunities are converting well and where they are dropping away.

3

Keep search focused on high-intent demand

What we are focusing on: protecting the parts of Google Ads that kept click volume healthy while lowering cost per click across the period.

Why it matters: search ended May as the most efficient paid channel and continued to support tracked phone enquiries.

Expected outcome: efficient enquiry generation stays in place while conversion improvements are strengthened behind it.

West Perth Dental Centre performance report covering February to May 2026.

February to May reflected active demand across leads, calls, paid media, creative delivery, and local visibility, with the strongest next gain sitting in better conversion through to bookings.